Translation lands. Assets don't.
Localized files exist. Campaign-ready assets in the target languages do not. The LSP handed off, the agency moved on. The gap stays open.
Game marketing localization
Your campaign launches clean, on time, in every market.
Loc & Capture is the final-mile production partner that owns the pipeline between translation and final asset shipping, so your team stays on creative and the launch never breaks.
Launch clean in every marketOperations · ERR diagnostics
Where launches break
Translation is not delivery. The final mile is where launches crack, and almost every break happens at one of these six joints.
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ERR_01 -
ERR_02 Markets drift from the core.
Regional builds wander off-brand. By launch, the same campaign reads three different ways across territories.
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ERR_03 Deadlines collide across timezones.
Tokyo asks at 02:00 Madrid. Madrid answers at 09:00 Tokyo. Drops wait for office hours that do not exist together.
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ERR_04 QC stays manual. Errors compound.
Spec mismatches, broken glyphs, wrong versions. Caught late, fixed hot, shipped tired. The industry average catches ~60%.
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ERR_05 Files break late. Fixes ship hot.
An asset breaks two hours before drop. The team scrambles. The launch still slips. Nobody documents the root cause.
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ERR_06 Creative teams lose focus to firefighting.
Senior designers debug subtitle timing instead of shaping the next campaign. The creative cost compounds invisibly.
What you get
· 2025, year to dateCertainty your launch lands
- 1,852 launches
- shipped clean last year for AAA publishers and the agencies behind them.
- 94% caught upstream
- of bugs caught before they reach your launch. The industry average is ~60%.
- 1,795 bugs caught
- corrected last year before they ever reached a client launch.
- 25+ languages
- your campaign ships in. More available on request.
- 48h / 24h turnaround
- standard, dropping to 24 hours when your launch cannot wait.
- 29 people
- in-house team on your trailers, plus a vetted freelance surge bench.
≈5 launches every working day
That's one campaign drop finished, QC'd and shipped roughly every 96 minutes of the working day.
The final mile
The full pipeline from translation to launch
One partner for the whole production layer between your translators and your launch.
Localized assembly
Every localized version assembled correctly, on brand, ready to ship.
Motion & video
Trailers and campaign video adapted per market without breaking continuity.
Quality control
Bugs caught and corrected upstream, before they ever reach your launch.
Final delivery
Every drop delivered clean, on time, in spec, across every market.
Built in-house
Built in-house to catch every error
Proprietary software that keeps quality high and turnaround fast.
Quality control
Our proprietary QC system that catches errors upstream, with an AI-aware layer rolling out this year.
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TAUS Innovator 1st Prize 2024 -
Process Innovation Runner-up
Campaign automation
Automation for stadium and sport-tech campaign assets.
After Effects · Photoshop
Custom Adobe tools
We build our own After Effects and Photoshop tools so the team produces faster, with fewer manual steps and fewer mistakes.
Proof in production
Campaigns that shipped clean
AAA publishers and the agencies behind them trust us with the launches they cannot afford to get wrong.
Electronic Arts · Localization Reel
EA Sports FC · LED wall production
Two campaigns we can share publicly. The rest of the catalogue spans years of AAA launches across every major publisher.
The studio
Global presence, with one obsession
Teams in Spain (Europe) and Japan, working across timezones with a single obsession: your launch goes out clean. We do this because we love it. Passion is the part you cannot automate.
The gap we close
Most marketing teams have a gap between their language service provider and their creative agency: the final mile where translated content becomes finished, shipped assets. That is the part we own.
Assembly, motion, QC and delivery, handled by one partner with the asset history and institutional memory to keep continuity across every brief, every territory, every drop. You stay focused on creative; we make sure the pipeline does not break.
Our own products
Things we build for the love of it
Not just client work. We ship our own products too.
Mobile app
Hiragana
Our mobile app for learning Japanese kana, born from the same obsession with Japan that runs through everything we make.
おんせん onsen
Want to see what we ship?
We will send our latest portfolio reel straight to your inbox.
Questions
Frequently asked
What does Loc & Capture do?
We are the final-mile production partner for game marketing localization. We own the pipeline between translation and final asset shipping (localized assembly, motion and video, quality control, and delivery) so your campaign launches clean, on time, in every market.
How is that different from a translation agency (LSP) or a creative agency?
An LSP translates and a creative agency makes the idea. We cover the gap in between, turning translated content into finished, QC’d, shipped assets. That is exactly where multi-vendor setups usually break.
How many languages can you deliver?
Your campaign ships in 25+ languages, with more available on request.
How fast is your turnaround?
Standard turnaround is 48 hours, dropping to 24 hours when a launch cannot wait.
Where are you based?
We operate from Spain (Madrid and Alicante) and Japan, giving cross-timezone coverage so emergency drops do not wait for office hours.
Engage
Launch clean in every market.
Tell us about your campaign and we will tell you exactly how we cover the final mile.
hola@locncapture.com