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Pre-gamescom Series | Episode 2: The Tiny Badge That Can Delay a Delivery

The Invisible Work Behind Every Gamescom Trailer is our four-part series exploring everything that happens after a trailer is approved and before it reaches players around the world. Each episode focuses on one often overlooked part of multimedia localization that can make or break a global launch.

At first glance, an age rating badge or a legal disclaimer might seem like a minor detail. In reality, these small elements are often the difference between a trailer that’s ready to launch and one that’s sent back for revisions.

In this episode, Lara explores why compliance is such an important part of multimedia localization. Different regions, platforms and storefronts have their own requirements, from age ratings and legal text to platform-specific guidelines. Missing or using the wrong version of a single element can delay an entire campaign.

At Loc & Capture, making an asset look great is only part of the job. We also make sure every localized version meets the technical, legal and regional requirements needed to launch with confidence.

Lara Lapier

With

Lara Lapier

Content & Growth Strategist, Loc&Capture

Content & Growth Strategist at Loc&Capture. Lara connects business development, content and industry insight to tell the story behind multimedia localization. With a background in video game localization and client relations, she turns complex production work into clear, useful communication.

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