A trailer created for a gamescom reveal is rarely the only version a marketing team needs. The same campaign may also require vertical videos for TikTok and YouTube Shorts, social media edits, booth screens, paid media assets and localized versions for multiple markets.
In Episode 3 of our Pre-gamescom Series, Lara explores why adapting multimedia content is much more than resizing a video or replacing the text. Every platform has its own technical specifications, layouts and viewing experience, which means each version needs to be carefully adapted to preserve the impact of the original.
A change in format can affect everything from composition and subtitles to logo placement and text length. Add multiple languages into the mix, and what started as a single trailer quickly becomes dozens of deliverables.
At Loc & Capture, we help game studios and publishers adapt multimedia campaigns across formats, platforms and languages, making sure every version feels intentional wherever players see it.
